Dr Avashni Reddy Moonasamy

# A Node For African Thought

Research and Innovation

To achieve and maintain the University’s vision and mission, the research and innovation division contributes mainly by promoting the research related goal of the institution which is: to drive growth in UNIZULU research and Innovation

Faculty : Humanities and Social Sciences

Department : Communication Science

Discipline : Communication – Public Relations, Media Studies, Intercultural Communication, Strategic Communication, Organisational Communication

Highest Qualification

DPhil Communication Science

Contact details

Email: MoonasamyA@unizulu.ac.za

Phone: +27 73 411 4341

Campus: Richards Bay

Research Interest Areas

Educational Communication
Strategic and Corporate Public Relations
Digital Communication

Research Niche Area(s) of current projects

Educational Communication
Organisational Communication
Strategic and Corporate Public Relations
Digital Communication

Active Community Engagement & Service-learning work

WIL visitations and evaluations of final year students

Awards & Honors

Best session presenter at the Youth Day International Conference 2020: The challenges of implementing Reputation Management in Basic Education in South Africa during the COVID19 pandemic.

Teaching Interest Areas

Public Relations, Media Studies, Intercultural Communication, Strategic Communication, Organisational Communication

Active Research Projects

Assessing if social media messaging has propagated vaccine hesitancy among students during the lockdown – research paper.

Diversity and the curriculum in HE – research paper

Active Community Engagement & Service-learning work

WIL visitations and evaluations of final year students

Impactful Research Publications

(Author(s); Year; Title; journal / publisher)

Moonasamy, AR, Naidoo, GM and Rugbeer, H. 2019. Media’s Role on The Reputation of the Department of Basic Education in South Africa. Journal of Gender, Information and Development in Africa (JGIDA), 8(2), pp 119-138.

Moonasamy, AR. and Naidoo, GM. 2022. Digital Learning: Challenges experienced by South African university students’ during the COVID-19 pandemic. The Independent Journal of Teaching and Learning, 17(2), pp 76 – 90.