Shalen Heeralal

# A Node For African Thought

Research and Innovation

To achieve and maintain the University’s vision and mission, the research and innovation division contributes mainly by promoting the research related goal of the institution which is: to drive growth in UNIZULU research and Innovation

Faculty: Commerce, Administration and Law

Department: Business Management

Discipline: Marketing

Highest Qualification

M.Com

Contact details

Email: HeeralalS@unizulu.ac.za

Phone: 0746032911

Campus: KwaDlangezwa

Research Interest Areas

Marketing and Entrepreneurship

Research Niche Area(s) of current projects

Marketing in the virtual space

Active Community Engagement & Service-learning work

W&R SETA project

Awards & Honors

Award for contribution to research

Teaching Interest Areas

Marketing
Entrepreneurship
Organisational Behaviour

Active Research Projects

Marketing and the use of Artificial Intelligence

M/D Supervision completed (3 or 4 projects)

2013, Sarah Jembere; Masters; Complete
2019, Michelle Naidoo; Masters; Complete
2020; Adeshola Osunsanmi; Masters; Complete
2020; Siyasanga Mgoduka, Masters, Complete
2021; Sbonelo Gift Ndlovu, Masters (Passed with Distinction)

Impactful Research Publications

(Author(s); Year; Title; journal / publisher)

Ndlovu S.G, Heeralal .S. 2021. The perceptions of customers towards private label brands in the grocery retail sector: A case of eThekwini Municipality', Retail and Marketing Review

Ndlovu.S.G; Heeralal.S.2022. An investigation into marketing activities role on the purchase of private label brands: A systematic review of trends in literature, International Journal of Research in Business and Social Science (2147-4478) 11(1):33-41

Ndlovu.S.G; Heeralal.S.2023. Exploring the Perceptions of Grocery Retail Managers on Private Label Brands in South Africa, Academic Journal of Interdisciplinary Studies